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TikTok is introducing a updated setting that permits them to lessen the volume of AI-created media appearing in their streams. This step comes as the company disclosed that it presently contains more than 1 bn AI-generated clips.

Pilot Phase and Launch

The new functionality is undergoing trials over the following weeks before a global release. This development comes amid a surge in AI-generated material, spurred by new AI video creators.

AI Content on Other Platforms

Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a label for substandard, bulk-generated content that is frequently nonsensical or dreamlike.

Our research shows that a lot of users appreciate content created using AI tools, including AI artwork to educational videos, and we want to provide users the power to increase or decrease of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

The platform shared that there are now 1.3 billion videos on its network identified as artificially created. Overall, more than 100 million videos are added to the service each day, making clips made by AI a minor percentage of its overall inventory.

How to Adjust Settings

Users will be able to reduce or increase the level of AI-generated videos they view by using the content preference option in the app and selecting “AI-generated content”. Further subjects that currently be modified under the filter include politics, clothing, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s guidelines require creators to label convincing AI-made content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.

Additionally, the service will from now on apply an AI-generated label to content created with its proprietary AI systems, or identified by an cross-platform project for recognizing artificial media. This action is intended to stop users from attempting to evade the tagging system.

AI Literacy Programs

The company is also launching a $2 million awareness program for specialists and groups to produce informative material about using AI responsibly. This initiative will support charitable organizations focused on teaching computer science.

Moderation Strategy

The platform has supported its content review process, during debate over intentions to make redundant a large number of safety staff in Britain. TikTok is planning to eliminate hundreds of positions in its trust and safety team in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.

A senior executive stated that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content prior to it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content handled by safety staff over the past year due to the use of its automated systems.

It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”